The mistake is easy to avoid.

It's using complicated and verbose language because you want to be perceived as either smart or a good writer.

But in actuality, you're making the greatest mistake you can make.

Because if your writing is complex and doesn't connect with the readers, why would you expect them to come back and read more?

Write for your readers:

• Simple

• Easy to digest

• Concise

• Clear

• Causal language